the owner and chairman of France's largest knitware manufacturing firm at the time, set up a company to make the logo-embroidered shirt designed by the chapmion for his own use on the tennis court. Also marketed were a number of other tennis, golf and sailing shirts, as can be seen in the first catalogue from 1933.

To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful.

Lacoste Story

Nachtrag: Dieser Einrag wurde 3x editiert. Als ich zum ersten Mal Lacoste erwähnte, hab ich Walküres Eintrag noch nicht gesehen. Dürfte sich hier um Sekunden gehandelt haben ;-D.  rené lacoste